DIGITAL PHOTOGRAPHY NEWS

PENTAX Optio E10 Digital Camera Introduction

PENTAX Imaging Company has the Optio E10 digital camera in advance of the 2006 Consumer Electronics Show opening Thursday, January 5, 2006 in Las Vegas. The Optio E10 is an affordable, entry-level compact digital camera with a 6.0 effective megapixel CCD and a 3X optical zoom lens. The Optio E10 features a Mode dial that permits a Simple mode selection and is packaged in a slim, lightweight body aimed at beginning photographers.

CES Booth Location
The Optio E10 will be on display in the Pentax Imaging Booth number 35335 in the South Hall 4 during CES.

Pricing and Availability
The Optio E10 will ship in February at a price of under $200 U.S.

Mode Dial For Straightforward Mode Selection
The Optio E10 Mode dial, located on the top of the body, allows quick, clear-cut selection of the cameras eight versatile modes — six still-image shooting modes, a movie mode, and a setup mode.

Simple Mode For Beginners
A Simple mode takes the guesswork out of taking pictures for first-time digital photographers. Turning the Mode dial to Simple mode automatically sets all still-image photo settings except for Size and Quality.

6.0 Effective Megapixels Provide Outstanding Image Quality
Enjoy the top-quality photography of the Optio E10 delivered from its 1/2.5 inch CCD with 6.36 total megapixels. In addition to the high definition of 6.0 effective megapixels, the primary-color filter produces more natural, vivid colors while the 12-bit A/D converter evenly reproduces all tones from dark to light.

3X optical and up to approx. 12X total zoom magnification
The Optio E10 comes with a 3X optical zoom lens equivalent to a 34-102mm lens in 35mm format. When the optical zoom is paired with the digital zoom function (1X to approx. 4X), the camera can attain up to approximately 12X effective zoom magnification.

Large, 2.4 Inch LCD monitor
The Optio E10 manages to fit in a large, 2.4 inch LCD monitor despite its compact body dimensions. Not only does the monitor’s size make it easier to compose and play back images, it also permits easier operation and setup thanks to its larger, easier-to-read menu display.

AA Battery Compatible
The camera can be powered with widely available AA batteries (perfect for travel).

Other Features

• upports SD memory cards; approximately 10MB of built-in memory
• AV output terminal for playback on televisions (supports both NTSC and PAL)
• Built-in auto flash with red-eye reduction*
• Macro mode allows close-up photography as near as 5 cm at full wide-angle setting
• USB mass storage class compliant
• ACDSee for PENTAX image viewer/image management software
• DPOF functions, Exif Print, and PRINT Image Matching III compatible
• PictBridge compatibl e